Due to small number of video clips going viral in the mainstream media young people in Ireland are getting an unfair share of the blame for the spread of covid.

When in fact infection numbers are reducing in their demographic. There are over 300,000 young people aged 18 to 24 in Ireland and the majority of them are following the guidelines. But these stories are not being told. They are the solution not part of the problem. We want young people to share their stories, to be Antiviral!

To give young people a voice and kick off the campaign we arranged 6 popular Irish social media creators to interview Deputy Chief Medical Officer Dr. Ronan Glynn with questions crowdsourced from their followers.

Based on their conversations with Dr. Glynn and their own experience the creators then produced videos on their social platform to encourage their peers to create “antiviral” content.

There is a long form piece on youtube of the interviews between the creators and Dr. Glynn as well as vignettes and side interviews which will be made into paid ads on social.