Occasion

The way we come together may look different this year. As we try to embrace a new reality and still enjoy occasions and celebratory moments, Irish Distillers invite viewers to think responsibly and drink responsibly.

Showing a number of ‘occasions’ that are familiar to us all, the copy reflects our changed setting these past months. Through stage choreography and clever camera tricks, the entire video was shot in one take on one set, that dissolves and moulds to change into a different setting for each part of the script. This movement reflects how our own homes have had to adapt to become multipurpose venues.

The audience is brought through relatable moments that we once experienced out of the home, but now are experienced within our own four walls.

The video reflects the importance of always drinking responsibly especially when we don’t have the trusted measure of our barman, on hand snacks or even the call for last orders to help us.