The campaign depicts a heightened version of the myths surrounding epilepsy, featuring portraits of real members of Epilepsy Ireland by photographer Hazel Coonagh. Working with the team at Epilepsy Ireland was incredibly eye-opening. With more than 12 types of epilepsy and more than 50 types of seizure, epilepsy is a very complex, very misunderstood condition. With epilepsy, there are as many myths as types of seizure – and we made those myths the focus of the work.