Creative is Native

We Won’t Let the Fraudsters Win

We Won’t Let the Fraudsters Win

Fraud awareness and prevention is a critical part of Bank of Ireland’s Financial Wellbeing Programme and the campaign was timed to coincide with the busy Christmas shopping period, when more people than ever will be using cards and shopping online. Campaign research has shown that more than six in ten consumers are worried about being targeted by online fraudsters and a similar proportion intend to shop more online this Christmas compared to last year.

The campaign narrative explores some of the ways fraudsters target people, and provides tips and guidance to help customers identify potential fraud to help keep them safe.