Creative is Native

Is he still coming this year?

Is he still coming this year?

Research using SuperValu’s own customers found that Irish people are desperately looking forward to Christmas this year, but are also worried that the current restrictions may impact on getting together with loved ones. Looking at Christmas 2020 through this covid lens led us to develop the script. The story of a child looking for reassurance at Christmas will feel familiar for households across Ireland and indeed all over the world. So the idea was to capture that sense of anticipation we all experienced as kids, but use it to deliver an extra sweet surprise. By telling the story from the child’s point of view we balanced childlike wonder and energy while remaining firmly rooted in the real world. This was crucial to striking the right tone for the film.