Creative is Native

See Green

See Green

Nearly 5% of the Irish population suffer from colour-vision deficiency, with the majority classified as ‘Green Weak’. So, when the IRFU wanted to ensure that everyone could follow the Men in Green during the 2019 Rugby World Cup, we decided to help a unique group of Ireland fans – the fans who had never seen green.

Using Daltonisation Colour Technology we created ‘See Green’ – a Google Chrome Extension designed to help colour blind rugby fans follow all the action on the pitch and experience the famous Ireland jersey in all its glory.

A simple idea that helped a nation of fans.