This is Generation Green

The TIGG campaign has been very successful to date, prompting consumers to re-evaluate their energy choices and persuading them that the small steps they take ultimately leads to a cleaner, more sustainable world. By switching to SSE Airtricity, they became part of something bigger. They became part of Generation Green.

Generation Green is all about empowerment. It’ a vehicle and a catalyst that enables people to change their behaviour. Crucially, it convinces people that the little steps they take can genuinely make a real difference.