No More Excuses

‘Your Personal Best’ encourages men over 45 across Ireland to get more physically active.

Men are a tricky audience at the best of times, they are sceptical of promises & preachiness. After speaking to over 45s, we found they are acutely aware of the self-inspired excuses they deploy to side-step the issue of exercise & health. Rather than hit them with another well-meaning message, we wanted them to re-asses their attitude to exercise through the prism of their own excuses. Your Personal Best is anchored in the raw truth of that self-awareness & also in their desire to become better versions of themselves.